You little genius! How to cultivate your creative gifts


Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will grow up believing it is stupid. — Albert Einstein

‘What is your genius?’ I’d like you to reflect on this for a moment. I find that when I ask people this question, they often don’t know what to say. The G-word can stop us in our tracks. Years ago, when I was first asked: What is your genius? I thought: ‘Genius? What genius? I’m just a guy’.

I am just a guy. But I have come to see that everyone is touched by genius. Perhaps it is just a gentle caress. Perhaps your genius lies in something so uncommon that you’ll have to search the world before you find the opportunity to express it. There may be years of toil, of wanderings near and far, a host of grand adventures in your path before you finally discover your potential. But there is genius in you, waiting to be discovered. This post will explain how to find it.

If everyone is a genius, why is the world so messed up? For creatures who have the capacity for genius, we do a brilliant job of being dumb. Clearly, we are not, at this point in history, living up to our potential. But this is not surprising, since we only put a fraction of the work into cultivating our genius that we could. We doubt ourselves (‘Genius, what genius?’). We aim low (an easy trap to fall into, since that’s where most people are playing). Once we’re out of the education system, few people bother to encourage us to find our inner genius. Can you imagine your boss telling you to find that rare and special thing that makes you great and cultivate it? Not going to happen (‘Get back to work!’). We are the products of cookie-cutter education systems, of ‘knuckle-down-and-conform’ economies, of shallow, hyper-mediated, cultural systems that celebrate cannibalization and incremental innovation over true disruption (Lady Gaga is the incremental innovation of Madonna; the latest superhero blockbuster is the cannibalization of every superhero trope that has come before). Given this, it’s no surprise that we forsake our deeper talent. Really, why should we bother to look for brilliance in ourselves when society as a whole is geared for averageness? Why stick your head up over the edge of the trench? You’ll only get it blown off.

What an appalling waste of talent. Don’t give up on yourself like this. Find that rare and special thing that you do extraordinarily well and make it central to your life. Here’s how you can do it.

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