Marcus Aurelius (121-180AD) grew up surrounded by beautiful things: great art and architecture, sumptuous foods, fine wines, and artfully tailored robes. When he assumed the title of Emperor of Rome, he had everything that he could possibly desire. Marcus, however, was a Stoic philosopher, so he knew that the law of life is change and that one should never let oneself become too attached or invested in material things. To maintain his composure in the midst of plenty, he would seek to transform the way that he saw the things that he desired. This helped him get a grip on his desires and achieve Stoic peace of mind.
Marcus’ approach to consumables and other possessions provides a handy guide for modern consumers who seek to overcome the allure of products that they want but don’t need. Instead of looking at clothes, jewelry, food, and art through the lens of desire, Marcus advises that we view these things as pure material objects and evaluate them accordingly. He outlines this technique in The Meditations as follows:
When we have meat before us and other food, we must say to ourselves: “This is the dead body of a fish, and this is the dead body of a bird or of a pig, and again, this Falernian [wine] is only a little grape juice, and this purple robe some sheep’s wool died with the blood of a shellfish” … so that we see what kinds of things they are. This is how we should act throughout life: where there are things that seem worthy of great estimation, we ought to lay them bare and look at their worthlessness and strip them of all the words by which they are exalted. For the outward show [of things] is a wonderful perverter of reason, and when we are certain the things we are dealing with are worth the trouble, that is when it cheats us most (Marcus Aurelius, Meditations, 6.13).
The best way to follow Marcus’ approach is to treat it as a practical exercise. This is the approach that I take to philosophical concepts in Life Changing: A Philosophical Guide.