Heidegger in Silicon Valley: technology and the hacker way

‘Software is eating the world!’ US tech investor Marc Andreessen claimed in 2011, on the eve of launching his venture capital firm, Andreessen-Horowitz. This extraordinary claim has become the mantra of Silicon Valley entrepreneurs, codifying a new philosophy of tech entrepreneurialism and kickstarting a bold new era of creative destruction. Decoded it means: software engineers are world-builders – so look out! Bored with building apps, games, and websites, the latest generation of tech entrepreneurs are creating social operating systems for the societies and economies of the future. Reconfiguring the relationships between goods, consumers, and service-providers, these new social operating systems are swallowing whole marketplaces at a time, eating up business that was previously enjoyed by recruiters, cab companies, hotel chains, and estate agents.

Take the sharing economy startup Airbnb, for instance (recipient of $112 million in funding from Andreessen-Horowitz in 2011). Andreessen claims:

Airbnb  makes its money in real estate. But … Airbnb … has much more in common with Facebook or Google or Microsoft or Oracle than with any real estate company. … Airbnb is building a software technology that is equivalent in complexity, power, and importance to an operating system. It’s just that it’s applied to a section of the economy.

An operating system is low-level software that runs on a computer and directs its operations. Andressen’s application of this idea to a company like Airbnb speaks volumes about the ambition of the new startup entrepreneurs and their world-building philosophy. Just as a computer operating system organises the hardware resources of the computer unit, creating a functional machine, social operating systems refigure the ‘hardware’ of human reality, connecting people and things in new and productive ways. Airbnb puts people with spare rooms to rent in touch with travellers seeking short-term accommodation. Uber and Lyft put passengers looking for a ride in touch with drivers looking for a fare. TaskRabbit links people to a universe of micro-entrepreneurs who are ready to run their errands, clean their houses, and mow their lawns for a fee.

This is creative destruction on a grand scale. The social and economic strata constructed over decades is being rapidly redesigned by plucky young geeks in the shadow of the Google campus.

Five books that shaped my thinking

My thoughts are shaped more by life than books. The world is a book that we read implicitly. If the problems of the world do not engage us and inspire a response, a book will do nothing for us.

The following books have played an important role in guiding my work in the past decade. I have read many good books in this time, but these five stand out. The common factor is that they inspired me to break with ideas that I had become comfortable with and seek out new lines of inquiry. As Thoreau said: ‘A truly good book teaches me better than to read it. I must soon lay it down, and commence living on its hint. What I began by reading, I must finish by acting’.

1. Empire by Michael Hardt and Antonio Negri (Harvard University Press, 2001)

I read Empire in 2001, in the final year of my doctoral research. I was writing on the relationship between Martin Heidegger and Michel Foucault, two of the most important European thinkers of the 20th century (some years later I published a book on this topic, Foucault’s Heidegger). Meanwhile, I was following the progress of the anti-globalization protests that erupted about the world after the Battle in Seattle in November 1999, participating where I could. Empire provided me with a theoretical perspective on these events that shaped my research output between 2002 and 2008 and fed directly into the script for Coalition of the Willing.

Hardt and Negri’s argument in Empire is that neo-liberal economic globalization should not be understood as a kind of imperialism (where a hegemonic power invades other countries to capture their resources), but a new form of empire that tolerates no external limit and seeks to incorporate all life within its order. This empire employs the internet to organize the global multitude into a productive force; yet as it does so, it enables the multitude to form swarm-like pockets of resistance that coalesce across borders to challenge the status quo. Hardt and Negri propose that the multitude will eventually realize its collective power and establish a new political order based in the productivity of the commons.

The gift shift: what’s social about social media?

If a picture’s worth a thousand words, the cover art of the July 23rd issue of the New Yorker is a critical disquisition. A middle class family poses for a photo on a sunny tropical beach. Given that this is the New Yorker, we can assume that they are Americans citizens, perhaps in Hawaii or the Bahamas. Presumably they are on holiday. The point that is implied by the image is that, whoever and wherever they are, their attention is somewhere else. Instead of celebrating the moment and being together, they have their heads bent over their mobile phones, texting, tweeting, checking status updates… Who knows, perhaps they are checking the weather. Whatever they are doing, they are not engaging with one another.

The irony is palpable. To bring it into focus, let’s assume that these folks are using social media. Viewed this way, the image calls to mind a common criticism of social media. Social media, it is said, isolates us from one another even while it brings us together. In my classes on Philosophy and Social Media, I hear versions of this criticism all the time. Social media makes us slaves to our gadgets. It commits us to spending valuable time isolated from the people around us, texting, tweeting, posting, or just surfing feeds. The nub of it is that social media, in practice, is a solitary pursuit. Social media is supposed to bring us together, but in reality it sets us apart.