The talk began without a word. Alt-rock icon Amanda Palmer sauntered onto stage at TED Long Beach, a flower and hat in her hands, nudging a plastic crate along the floor before her. At centre stage, she upturned the crate and positioned the hat in front of it. Stepping up on the crate, she raised her arms to shoulder height and froze.
It was Palmer’s way of introducing the topic of her talk: ‘The Art of Asking’. Prior to finding success with the punk-cabaret outfit, The Dresden Dolls, Palmer had earned a living busking as human statue, the ‘Eight Foot Bride’. She claims in her talk that this provided her with the perfect education for the music business. Becoming a human statue was certainly a great way to capture the audience’s interest. Holding the pose, Palmer held the audience’s attention. She looked left, looked right. Not a word. The TEDsters shivered with anticipation.
Palmer’s talk has generated a great deal of discussion and debate online since TED uploaded the video in February. Two things have captured people’s interest: the fact that Palmer advocates crowdfunded file-sharing as a business model for musicians and artists (she claims: “I firmly believe in music being as free as possible. Unlocked. Shared and spread. In order for artists to survive and create, their audiences need to step up and directly support them”), and the fact that she has been so phenomenally successful at doing this herself. Last year, Palmer raised $1.2 million dollars through Kickstarter to fund ‘Theatre is Evil’, the first album by her band, The Grand Theft Orchestra. In the hit and miss world of crowdfunding, this makes her a guru. No doubt there were a smattering of dark cabaret fans in the audience at TED Long Beach that night. But the majority of people in the audience were there to learn how Palmer worked her money magic.
What they got was a human statue. For a moment. There was magic in that moment – and an important lesson for crowdfunders, too. [Read more…]