Smart data: towards a social change enlightenment

Three hundred years ago, the spread of science and liberal revolution inspired thinkers to claim that society was on the brink of an enlightened era. Today, as new data-driven technologies exponentially increase our ability to understand social problems, new strategies engaging the heart and the head boost the impact of social change programs, and tested techniques for evaluating impact reduce the cost of programs and ensure that funding flows in the right directions, there is reason to believe that we are nearing a new socio-technical threshold.

As David Bornstein claims, we are riding the verge of a social change enlightenment.

We can see it in the way that we are tackling social problems. For decades, social reformers labored under a vision of human beings as self-maximizing rational agents, a vision developed in the first enlightenment and perpetuated in the field of economics. Today, as Bornstein claims, we’re seeing the death of ‘homo economicus’. New research in neuroscience and behavioral psychology is showing that we’re not as rational as we thought. We certainly don’t respond rationally to social problems. Today’s generation of changemakers are taking this lesson to heart. Successful social change programs are targeting the heart as well as the head, effecting change by appealing to ‘non-rational’ factors such as emotion, group identity, and relationships. [Read more…]