Marcus’ mixtapes: three models of everyday gift culture

Neon Mix Tape Banner 80s Cassette Birthday Decoration http://tinyurl.com/kulentf

I spent my preteens in Jakarta, Indonesia. My parents moved to Jakarta in 1979, lured by the promise of company-funded accomodation, cheap travel, and an exotic lifestyle. They took us three kids along for the ride. For my parents, life in a third world tropical metropolis and military dictatorship turned out to be harder than they’d imagined. For me, at the age of 11, Jakarta was an adventure ripped straight from the frames of a James Bond movie, with dapper diplomats, hair-raising traffic, and heroes and villains abound.

There are many stories I could tell about my time in Jakarta. Here I offer one: the story of Marcus McAdam and his mix-tapes.

One downside of living in Jakarta was that we were cut off from the culture machine that had dominated life in New Zealand. At home, I’d been cultivating a passion for Blondie and the Cars. At the bustling markets of Pasar Baru, I could pick up any number of pirated cassettes, and I compiled a back catalogue of every band I’d heard of. Yet, there was no Western radio or television stations in Jakarta at the time, and no internet to browse in pursuit of the latest thing. I soon discovered how dependent I’d become on the weekly chart countdown. I didn’t lack for entertainment, but I had no idea what kinds of entertainment were cool. With my teenage years on the horizon, this was a serious problem.

Into the breach stepped Marcus MacAdam. Marcus was my friend Andrew’s older brother. At fifteen years old, Marcus knew everything about anything worth knowing about: bands, movies, comics, all the important stuff. He was a legend. Marcus left Jakarta for boarding school in Perth shortly after my family arrived in Indonesia. Twice or thrice a year he would fly back to Jakarta with news of the outside world. Marcus introduced me to the pop-cultural references that (for better or worse) defined my teenage imagination: Alien (‘…and this thing just explodes out of his stomach!’), KISS (‘…and then Gene Simmon goes HUURR and fire comes out his mouth!’), and The Savage Sword of Conan comics that satisfied my hunger for epic fantasy long after umpteen readings of The Lord of the Rings had taken the shine off the trilogy (‘…plus there’s a movie in the works, starring this Austrian bodybuilder, Arnold Schnizelburger!’).

Some might say that Marcus MacAdam had questionable taste. What the hell – we were kids. Marcus brought Western pop culture to our gated compound, and for that, we were very grateful.

Tales of the unbanked: M-PESA and gift economics

According to the World Bank, 60% of adults in the developing world (totalling around 3.5 billion people) do not have a formal bank account. These are the ‘unbanked’ – an unpleasant term that evokes the ‘unwell’ and ‘undead’, as if being bankless were a threat to human life. Perhaps it is. A significant proportion of the unbanked shuffle about on less than $2.00 a day. These earnings hardly justify a trip to the nearest bank branch, which may be a day or more’s journey away. The unbanked certainly can’t afford to pay bank fees. They have families to feed and debts to pay. The money disappears soon enough. When we factor in the constant state of crisis that these people endure, we can see why selecting between banks is a first world problem.

For the unbanked, survival is the problem. Gifting is the solution, more often than not.

Nietzsche’s way of the creator: my north star

Friedrich Nietzsche (1844-1900) is my favourite philosopher and greatest philosophical inspiration. I have spent years defending Nietzsche’s concept of will to power from detractors, explaining why it has nothing to do with domination and control. Nietzsche is a philosopher of creativity and spiritual health. If he comes across like a rabid dog, barking furiously at the world, it was because he dreamed passionately of a better world – a world of free spirits, risk takers and creators, people who selfishly seek to cultivate their powers so that they can unleash themselves on the world in powerful and dynamic ways.

Do we live in a Nietzschean world today? In many respects, we do. Still, creators walk a lonely path, for they engage in disruptive activities, and thereby ruffle as many feathers as they release birds into flight. I dedicate the following passage to the passionate dreamers of the world – the pathmakers, philosophers, and radical entrepreneurs. It comes from Nietzsche’s magnum opus, Thus Spoke Zarathustra (1883-4). It is called, ‘The Way of the Creator’. It has helped me find my way, and I hope it helps you find yours.

Would you go into solitude, my brother? Would you seek the way to yourself? Then wait a moment and listen to me.

“He who seeks may easily get lost himself. All solitude is wrong”: so say the herd. And long did you belong to the herd.

The voice of the herd will still echo in you. And when you say, “I no longer have a conscience in common with you,” then it will be a grief and a pain.

Lo, that same conscience created that pain; and the last gleam of that conscience still glows on your affliction.

But you would go the way of your affliction, which is the way to yourself? Then show me your right and your strength to do so!

Are you a new strength and a new right? A first motion? A self-rolling wheel? Can you even compel the stars to revolve around you?

Alas! there is so much lusting for loftiness! There are so many convulsions of the ambitious! Show me that you are not a lusting and ambitious one!

Social media as gift culture: the reputation game

This is the first in a series of posts exploring the gift cultural dimensions of online social sharing. It builds on The Gift Shift and The Family History of Facebook, in which I introduced the idea of social media as a gift culture. It also represents a critical response to the position I developed in the Foucault and social media series, in which I used Foucault’s idea of the Panopticon to explore the psychological effects of sharing in the presence of a crowd. The ‘virtual Panopticon’ idea is not wrong but it is incomplete. What it leaves out is the virtuous competition that takes place between participants in the open social space – a competition based in the free exchange of gifts.

It comes down to how we relate to our followers. If we feel alienated from them, or intimated by them, sharing in public can be difficult. We are uncomfortably aware that our content is tagged with an existential marker: ‘I like it – it reflects my values and interests’. Like prisoners in a Panopticon, we can’t help feeling that we are judged on the basis of our posts and shares, and it is hard to shake the sense that we need to prove ourselves in some way. If, on the other hand, we feel supported and empowered by our followers, sharing in public is a different experience. We feel like valued participants in a multi-player game. We feel able to make valid contributions to the mix – to add content that may be passed around and enjoyed, that enriches the social experience. The fact that the content of our posts and shares reflects personally on us becomes a positive thing. We want to be known for the things that we share. We affirm our right to step forth and lead the conversation. It is by leading that we develop a positive reputation.

Don’t think of your followers as judges. Think of them as your tribe. Yes, they implicitly judge your contributions. Yet, for the most part, they value your gifts. Think of yourself as a tribal chief, competing for status in a virtual Potlatch. The crowd is there to witness your gifts, not to judge and condemn them. Your goal is to enrich your tribe with whatever gifts you have to offer.

Play the reputation game. Celebrate the virtual Potlatch and give.

Swarms and norms: refiguring the multitude

A few years ago, I published an essay in the journal Radical Philosophy titled, ‘Refiguring the multitude: from exodus to the production of norms’ (2005). It was about swarms, though I didn’t know it at the time. The publication was a coup for me. I was a struggling contract academic, vying for attention. Radical Philosophy was an ‘up there’ journal in political philosophy circles, edgy but respectable. My paper was one of the first academic responses to Multitude (2004), Michael Hardt and Toni Negri’s sequel to their best-selling book, Empire (1999).

The essay was a bit of dog’s breakfast. But the crux of the argument resonates today. I have pasted some paragraphs below. If you are into Deleuze and social movements, this one is for you.

Re-reading ‘Refiguring the multitude’ for the first time in years, I am struck by how much of this material has become part of my mental DNA. I didn’t realise at the time, but ‘Refiguring the multitude’ was crucial to my intellectual development. Multitude certainly resonates with the high-tech world of 2013. Empire and Multitude are books you should have on your shelf, whatever part of the political spectrum you inhabit. They are books about globalization. Hardt and Negri are essentially right. Of course, they are wrong in important respects too.

The paragraphs from ‘Refiguring the multitude’ that I’ve pasted below are the crux of a line of thought that I started developing in 2002 or 2003. It was a response to the failure of the anti-globalization movement that got started in the 1990s. I was looking for a theoretical trajectory that would enable me to continue on the line of flight that I’d experienced at the height of this movement (1999-2001), this time reflecting on how swarms and social movements could contribute to creating something, in the first case, a new set of norms.

In retrospect, it is easy to see how I stepped from this argument to write Coalition of the Willing.

You got to give to get back: Amanda Palmer, crowdfunding, and the theatre of gifts

The talk began without a word. Alt-rock icon Amanda Palmer sauntered onto stage at TED Long Beach, a flower and hat in her hands, nudging a plastic crate along the floor before her. At centre stage, she upturned the crate and positioned the hat in front of it. Stepping up on the crate, she raised her arms to shoulder height and froze.

It was Palmer’s way of introducing the topic of her talk: ‘The Art of Asking’. Prior to finding success with the punk-cabaret outfit, The Dresden Dolls, Palmer had earned a living busking as human statue, the ‘Eight Foot Bride’. She claims in her talk that this provided her with the perfect education for the music business. Becoming a human statue was certainly a great way to capture the audience’s interest. Holding the pose, Palmer held the audience’s attention. She looked left, looked right. Not a word. The TEDsters shivered with anticipation.

Palmer’s talk has generated a great deal of discussion and debate online since TED uploaded the video in February. Two things have captured people’s interest: the fact that Palmer advocates crowdfunded file-sharing as a business model for musicians and artists (she claims: “I firmly believe in music being as free as possible. Unlocked. Shared and spread. In order for artists to survive and create, their audiences need to step up and directly support them”), and the fact that she has been so phenomenally successful at doing this herself. Last year, Palmer raised $1.2 million dollars through Kickstarter to fund ‘Theatre is Evil’, the first album by her band, The Grand Theft Orchestra. In the hit and miss world of crowdfunding, this makes her a guru. No doubt there were a smattering of dark cabaret fans in the audience at TED Long Beach that night. But the majority of people in the audience were there to learn how Palmer worked her money magic.

What they got was a human statue. For a moment. There was magic in that moment – and an important lesson for crowdfunders, too.

Five books that shaped my thinking

My thoughts are shaped more by life than books. The world is a book that we read implicitly. If the problems of the world do not engage us and inspire a response, a book will do nothing for us.

The following books have played an important role in guiding my work in the past decade. I have read many good books in this time, but these five stand out. The common factor is that they inspired me to break with ideas that I had become comfortable with and seek out new lines of inquiry. As Thoreau said: ‘A truly good book teaches me better than to read it. I must soon lay it down, and commence living on its hint. What I began by reading, I must finish by acting’.

1. Empire by Michael Hardt and Antonio Negri (Harvard University Press, 2001)

I read Empire in 2001, in the final year of my doctoral research. I was writing on the relationship between Martin Heidegger and Michel Foucault, two of the most important European thinkers of the 20th century (some years later I published a book on this topic, Foucault’s Heidegger). Meanwhile, I was following the progress of the anti-globalization protests that erupted about the world after the Battle in Seattle in November 1999, participating where I could. Empire provided me with a theoretical perspective on these events that shaped my research output between 2002 and 2008 and fed directly into the script for Coalition of the Willing.

Hardt and Negri’s argument in Empire is that neo-liberal economic globalization should not be understood as a kind of imperialism (where a hegemonic power invades other countries to capture their resources), but a new form of empire that tolerates no external limit and seeks to incorporate all life within its order. This empire employs the internet to organize the global multitude into a productive force; yet as it does so, it enables the multitude to form swarm-like pockets of resistance that coalesce across borders to challenge the status quo. Hardt and Negri propose that the multitude will eventually realize its collective power and establish a new political order based in the productivity of the commons.

What is philosophy? An expression of care for life

I was invited by Rev. John Queripel to speak on philosophy at the Bondi Chapel by the Sea. Rather than prepare a talk, I spoke off-the-cuff and from the heart about my own experience of philosophy, which I understand as an expression of care for life. Peter Dowson from Bondi Storytellers was there and captured the moment on film. Thanks Pete! I owe you hugs and beers.

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Excerpts:

‘The basic idea that I want to share with you tonight is that the philosophical disposition, the philosophical state of mind, is an expression of care for life, care for existence’.

‘We are creatures that have the capacity to create value. And the fact that we have the capacity to create value … is attested by the fact that our sense of the value of things grows and decreases, waxes and wanes, depending on how we are feeling. You know how it is, you wake up in the morning and you are feeling a bit blue and nothing seems to have any value, nothing seems to have any importance. But then on another day, you’ve had a few triumphs and all of sudden those things in the world that really seem important just come into relief for you, and you are reminded about what it is in life that you find so valuable… I think that what we are experiencing in these moments when value comes into relief for us is … our own power to care about life. And this ability to care is very very important. Without it we are sociopaths, essentially. We need to care … in order to be good human beings’.

See like a Stoic: an ancient technique for modern consumers

Marcus Aurelius (121-180AD) grew up surrounded by beautiful things: great art and architecture, sumptuous foods, fine wines, and artfully tailored robes. When he assumed the title of Emperor of Rome, he had everything that he could possibly desire. Marcus, however, was a Stoic philosopher, so he knew that the law of life is change and that one should never let oneself become too attached or invested in material things. To maintain his composure in the midst of plenty, he would seek to transform the way that he saw the things that he desired. This helped him get a grip on his desires and achieve Stoic peace of mind.

Marcus’ approach to consumables and other possessions provides a handy guide for modern consumers who seek to overcome the allure of products that they want but don’t need. Instead of looking at clothes, jewelry, food, and art through the lens of desire, Marcus advises that we view these things as pure material objects and evaluate them accordingly. He outlines this technique in The Meditations as follows:

When we have meat before us and other food, we must say to ourselves: “This is the dead body of a fish, and this is the dead body of a bird or of a pig, and again, this Falernian [wine] is only a little grape juice, and this purple robe some sheep’s wool died with the blood of a shellfish” … so that we see what kinds of things they are. This is how we should act throughout life: where there are things that seem worthy of great estimation, we ought to lay them bare and look at their worthlessness and strip them of all the words by which they are exalted. For the outward show [of things] is a wonderful perverter of reason, and when we are certain the things we are dealing with are worth the trouble, that is when it cheats us most (Marcus Aurelius, Meditations, 6.13).

The best way to follow Marcus’ approach is to treat it as a practical exercise. This is the approach that I take to philosophical concepts in Life Changing: A Philosophical Guide.

Flow and the 21st century canyon

James Martin, founder of the 21st Century School at Oxford University and author of The Meaning of the Twenty First Century (2006), has a powerful analogy for thinking about our situation today. We are like a group of canoeists paddling down a broad, deep river. For a long time, the current has been steady and slow. We have relaxed into the ride, hypnotized by the flow and the canopy of blue overhead. Suddenly the vessel quakes. We look up and see a bottleneck canyon ahead. The mighty river is being forced through the canyon. When a river runs through a canyon, things change quickly. The water turns to rapids – indeed it is already churning into foam about us.

No one knows how bad these rapids will become. We don’t know if we can make it through the canyon. Still there is only one way ahead. Into the rapids we go.

When the river of life gets rough, there is only one thing to do. Put on that helmet, strap on that life-preserver. It is time to get ready for change.

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This is an excerpt from my book Life Changing: A Philosophical Guide. Life Changing is available in Kindle and ebook versions. Paperbacks will be available on Amazon soon.

Check out the UK-based Philosophical Foundation, where I am June’s guest blogger.