RIP Steve Jobs (1955 – 2011)


‘No one wants to die. Even people who want to get to heaven don’t want to die to get there. And yet death is a destination that we all share. No one has ever escaped it. And that is as it should be. Because death is very likely the single best invention of life. It is life’s change agent. It clears out the old and makes way for the new. … Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become’.

Socrates, Seneca, Heidegger, or Sartre never said it better: ‘Remembering that you are about to die is the best way of I know of avoiding the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart’. Powerful words and true from one of recent history’s most inspiring innovators and entrepreneurs.

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