Social media as gift culture: the prismatic self

Urban Anatomy. Source: http://www.alexhirka.com/

This is the third post in a series on social media gift cultures. The series draws on indigenous gift cultures to examine the psychological and motivational dynamics of social sharing online. The first post in the series, The reputation game, looks at the North American Potlatch to reflect on the enticements and rewards of sharing online. Social sharing, I argue, involves a reputation game. The aim of the game is to win the favour of your tribe by presenting them with exorbitant gifts.

The second post in the series, Sharing circles and tribes, considers how tribes are formed online. Tribes emerge when participants share with select users, who return the favour by sharing with them. These sharing circles are typically based in common values and interests – hence, so are tribes. I indicate the unstable nature of sharing circles and how an affirmative attitude towards gifting helps sustain them. Imbued with the ‘spirit of the gift’, the gift becomes a token of gratitude for the sharing circle and the tribe it maintains. The more that we cultivate this spirit in our online exchanges, the more robust and fulfilling they become.

This post considers the challenges of sharing across multiple systems online. Active users of social media are often engaged across multiple sites, groups, and activities in real time. Multi-tasking online can be a source of signficant consternation. While missteps (below the threshhold of the screaming faux pas) are mostly overlooked, this doesn’t reduce the anxiety that users (particularly new users) feel when tasked with sharing across multiple channels in real time. It is easy to lose track of how one is expected to behave in different contexts.

When tech journalist Paul Miller returned to the internet after a year off, he was surprised to find how stressful it was to multi-task across services. ‘I had, like, three tabs open and I just didn’t know what was going on’, Miller complains. This is a familiar experience for users of social media, who struggle to keep up with the flow of information on multiple channels.

The solution is to find your tribe. Sharing across multiple channels is easier when we share with our tribes in mind. A thriving tribe gives back more than we contribute to it. Tribes are a living reservoir of cognitive capital and an infinite human resource.

Social media as gift culture: sharing circles and tribes

This is the second post in a series on social media gift cultures. I am interested in how indigenous gift cultures can help us understand the psychological and motivational dynamics of online social sharing. The first post in the series, Social media as gift culture: the reputation game, used the Potlatch ceremony of native North Americans to reflect on the enticements and rewards of sharing online. Social sharing, I argued, involves a reputation game – a ‘virtuous competition’ premised on the free exchange of gifts. As in the Potlatch, social media prosumers seek to create value for their followers through ‘gifts’ in the form of posts, tweets, pins, shares, comments, vouches, etc. The more value they create, the more reputation they earn and the more support they stand to gain from their communities.

In sharing content online, we are playing a reputation game. The object of the game is not to beat other players but to challenge them to greater expressions of generosity. It is a battle of abundant spirits that contributes to the common good.

This post shifts geographical focus from North America to the Western Pacific. I want to look at the Kula ring of the Kiriwina Islands to reflect on the nature and origins of social media tribes. Your tribes are comprised of people with whom you commonly chat and share online. Sometimes they are based in offline friendships, but not always. Shared values and interests are ultimately all that are required to hold a tribe together. If you are wondering who among your followers count as members of your tribe, make a list of the people who commonly like, favourite, share or RT the things you put online. Make another list of the people whose content you like, favourite, share and RT. Look for names that appear on both lists. These are the members of your tribe.

Nietzsche’s way of the creator: my north star

Friedrich Nietzsche (1844-1900) is my deepest philosophical inspiration. I have spent years defending Nietzsche’s concept of will to power and explaining why it has nothing to do with domination and control. Nietzsche is a philosopher of creativity and spiritual health. If he occasionally comes across like a rabid dog, barking furiously at the world, it was because he dreamed passionately of a better world – a world of free spirits, risk takers and creators, people who selfishly seek to cultivate their powers so that they can unleash them on the world in dynamic ways.

Do we live in a Nietzschean world today? In many respects we do. Yet, creators walk a lonely path, for they engage in a disruptive activity, and they ruffle as many feathers as they release birds into flight. I dedicate the following passage from Nietzsche’s book Thus Spoke Zarathustra to the passionate dreamers of the world – the pathmakers, philosophers, and radical entrepreneurs. It is titled ‘The Way of the Creator’. It has helped me to find my way. I hope it helps you find yours.

Would you go into solitude, my brother? Would you seek the way to yourself? Then wait a moment and listen to me.

“He who seeks may easily get lost himself. All solitude is wrong”: so say the herd. And long did you belong to the herd.

The voice of the herd will still echo in you. And when you say, “I no longer have a conscience in common with you,” then it will be a grief and a pain.

Lo, that same conscience created that pain; and the last gleam of that conscience still glows on your affliction.

But you would go the way of your affliction, which is the way to yourself? Then show me your right and your strength to do so!

Are you a new strength and a new right? A first motion? A self-rolling wheel? Can you even compel the stars to revolve around you?

Alas! there is so much lusting for loftiness! There are so many convulsions of the ambitious! Show me that you are not a lusting and ambitious one!

Be human: Heidegger and online authenticity

This is the second post in a series on online authenticity. The first post, Beyond ‘brand you’: reflections on social authenticity, outlines a challenge for anyone who seeks to ‘brand’ themselves on social media. It is easy to fall into the trap of defining oneself through shares and retweets. This sets up a shiny wall of themes and memes surrounding your brand, but it can make it impossible for friends and followers to access the real you. To define an authentic presence on social media, you need to tap into the unique person that you are offline. An authentic presence requires that you creatively represent the best version of who you are.

What do you have to give to the world? Take the best version of who you are and give it to the crowd. I call this: creative self-affirmation. Creative self-affirmation is authentic self-expression.

US management guru Tom Peters has an uncompromising view of creative self-affirmation. The key to self-branding online, Peters claims, is to become ‘extraordinarily/noticeably good at something of use/significance’ in the real world and brand that. This is easy enough for a management guru to do – but what about the rest of us? This post dips into the philosophy of Martin Heidegger to define a reflective approach to personal authenticity online that is both easier and more natural than the path Peters suggests.

Authenticity shouldn’t be a chore. Being authentic is simply being human.

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What does it mean to be you – the real you – online? Is it possible or desirable to express your real thoughts and feelings if you are developing a commercial image, or brand? Many people argue that, when it comes to online branding, commercial imperatives trump authenticity every time. The watchword of social media PR is caution: stay on message, avoid equivocal turns of phrase, keep the brand strategy in mind at all times. The upshot is that branded social media content often lacks a human voice. Like manikins in a store front window, branded content strikes a pose that reminds us of authenticity, but is incapable of offering up the real thing.

What about self-branding online? If cultivating a personal brand is subject to same the market imperatives as corporate PR, we should expect social media to be full of plastic people robotically spouting on point messaging. Some commentators argue that this is the way that things are headed. Geoff Livingstone, for instance, argues that ‘[t]he commercialization of the social web has reduced most communications to simply corporate or marketing initiatives’. Perhaps genuine authenticity is an outmoded virtue, as quaint as chivalry and just as absurd.

I don’t buy it. Every brand benefits from a human touch, no matter what product it’s selling. My thesis is that the best branded content online speaks of human values and experiences. It speaks of a human world, or set of worlds, and it makes us want to inhabit them.

Nietzsche on God and power: timely meditations

Nietzsche – “Desconstruindo gigantes” by Emerson Pingarilho http://tinyurl.com/c4lontc

Friedrich Nietzsche (1844-1900) was a thinker at war with his times. To understand Nietzsche’s vision of the death of God and the will to power, we need to understand the world that he lived in.

Nietzsche’s nineteenth century was a time of industry and transformation. Germany was a major industrial and colonial power, unified under Emperor Wilhelm I. European society was being reshaped from within by the emerging middle class, while the working class railed against their conditions and dreamed of revolution as they browsed the works of Marx. Everyone was looking ahead, inspired by the possibilities of science, democracy, socialism and progress.

Nietzsche smelled something rotten at the base of it all. He peeled back the layers of polite conversation to unveil a simple truth. There was no place for God in this brave new world of science and progress. Indeed, most progressives didn’t see a need to make a place for God because they no longer believed in Him. This reflected a major social and cultural shift. God had ruled European society through the Middle Ages and the Renaissance through his emissaries in the Church and State. Religious faith had shaped and colored life at all levels of society, from the rituals of the King’s court to the observances of the working poor. But God had been sidelined through the eighteenth and nineteenth centuries by the rise of science and the secular state, undercutting the power of the Church. By Nietzsche’s time, God had become a private matter, if not a superstition.

God took ill the day that it became acceptable to question His existence in polite company. He went into seizure the day that science established it was a better guide to reality than faith. ‘God is dead’, Nietzsche declared. ‘All of us are His murderers’ (The Gay Science [GS], §125).

Epictetus on the seas of fate: cultivate the power within

The Roman slaver groaned as it lurched through heavy seas. Below decks, a boy, Epictetus, lay writhing in his chains. His left knee, where the manacle bit into the shin, was trussed in a heavy rag. Two nights ago a crate had come loose in a storm, careered across the floor and crushed his leg. Epictetus had been in and out of consciousness since then.

No one had treated the break. The soldiers who had dragged the crate away retreated when they saw the damage it had done. Now they spoke in whispers and brandished the lash when he begged for help. He was damaged goods. Epictetus could tell that they didn’t expect him to survive the trip.

Epictetus would prove them wrong. All he needed to do was to control the pain. Try as he might, there was no stopping it. He had tried to blank it out, but it was oppressively – there. There had to be some way of dealing with it, the boy thought. What was it that the Stoics taught? Cultivate the power within. Epictetus struggled to apply the Stoic teaching.

What does it feel like to seriously confront death?

I answered a question on Quora: ‘What does it feel like to seriously consider the prospect of your own death?’ As you’ll know if you’ve read Life Changing, I believe that confronting death is the best way to get in touch with who you are and what you really think is important in life. Answering this question enabled me to go deep into some intimate territory. Thanks to Seb Paquet for inviting me to take the plunge.

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It’s the people who haven’t done what they came to do in life who are the most scared of death.

As an atheist, I don’t see any reason to suppose that there is an ultimate meaning to life. Human beings are a cosmic accident (an accident that was inevitable in the scope of eternity, though this doesn’t make our existence any less random or arbitrary). Conceding that there is no ultimate meaning to life doesn’t stop us from wanting to know the meaning of our own life, however. As Albert Camus says, human being are remarkable for the fact that they can acknowledge the meaninglessness of existence and affirm life regardless.

This attitude of existential revolt defines the human condition. It’s a bleak teaching, but having reflected on it for 20 years, I’m ready to say that Camus was right.

Hug the monster: own your anger and use it

Marvel’s The Avengers (2012) won’t ever be mistaken for high art. But the film at least has some character development wedged between the fighting and explosions. My favourite moment in the film comes towards the end, as our heroes battle an army of flying fiends in New York City (where else?). Dr Bruce Banner (Mark Ruffalo), aka the Hulk, faces down a flying robotic lizard creature the size of a A380, which Tony Stark (Robert Downey Junior), aka Iron Man, has kindly steered in his direction. As Banner, still in human form, trudges down the street to confront it, Captain America (Chris Evans) suggests: ‘Doctor Banner, now might be a really good time for you to get angry’. ‘That’s my secret, Cap – I’m always angry’, Banner replies. He shapeshifts into the Hulk and suckerpunches the flying lizard on the snout.

This scene marks the completion of Bruce Banner’s character arc in The Avengers. Previously in the film, Banner had divorced himself from both his Hulk alter-ego and the anger that causes him to change into the Hulk. He’d refer to Hulk as ‘the other guy’, meaning ‘not me’, and remained a picture of calm when he wasn’t turning green and decimating everything in his path. In this context, Banner admitting to an abiding sense of anger represents a reconciliation, of sorts. The anger that creates the Hulk comes from Banner himself. Banner is the monster. L’Hulk, c’est moi.

What is philosophy? An expression of care for life

I was invited by Rev. John Queripel to speak on philosophy at the Bondi Chapel by the Sea. Rather than prepare a talk, I spoke off-the-cuff and from the heart about my own experience of philosophy, which I understand as an expression of care for life. Peter Dowson from Bondi Storytellers was there and captured the moment on film. Thanks Pete! I owe you hugs and beers.

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Excerpts:

‘The basic idea that I want to share with you tonight is that the philosophical disposition, the philosophical state of mind, is an expression of care for life, care for existence’.

‘We are creatures that have the capacity to create value. And the fact that we have the capacity to create value … is attested by the fact that our sense of the value of things grows and decreases, waxes and wanes, depending on how we are feeling. You know how it is, you wake up in the morning and you are feeling a bit blue and nothing seems to have any value, nothing seems to have any importance. But then on another day, you’ve had a few triumphs and all of sudden those things in the world that really seem important just come into relief for you, and you are reminded about what it is in life that you find so valuable… I think that what we are experiencing in these moments when value comes into relief for us is … our own power to care about life. And this ability to care is very very important. Without it we are sociopaths, essentially. We need to care … in order to be good human beings’.

‘We are capable of incredible things’: Tim Rayner interviewed by Frederick Malouf on Bondi FM

I spoke with the indomitable Frederick Malouf on Bondi FM a few weeks back about philosophy, trust, collaboration and the meaning of life. I’ve transcribed some choice snippets below. You can listen to the whole interview here: Interview – Bondi Locals @ Bondi 88FM.