Social media as gift culture: the prismatic self

Urban Anatomy. Source: http://www.alexhirka.com/

This is the the third post in a series on social media gift cultures. The series draws on indigenous gift cultures to examine the psychological and motivational dynamics of social sharing online. The first post in the series, The reputation game, looks at the North American Potlatch to reflect on the enticements and rewards of sharing online. Social sharing, I argue, involves a reputation game. The aim of the game is to win the favour of your tribe by presenting them with exorbitant gifts.

The second post in the series, Sharing circles and tribes, considers how tribes are formed online. Tribes emerge when participants share with select users, who return the favour by sharing with them. These sharing circles are typically based in common values and interests – hence, so are tribes. I indicate the unstable nature of sharing circles and how an affirmative attitude towards gifting helps sustain them. Imbued with the ‘spirit of the gift’, the gift becomes a token of gratitude for the sharing circle and the tribe it maintains. The more that we cultivate this spirit in our online exchanges, the more robust and fulfilling they become.

This post considers the challenges of sharing across multiple systems online. Active users of social media are often engaged across multiple sites, groups, and activities in real time. Multi-tasking online can be a source of signficant consternation. While missteps (below the threshhold of the screaming faux pas) are mostly overlooked, this doesn’t reduce the anxiety that users (particularly new users) feel when tasked with sharing across multiple channels in real time. It is easy to lose track of how one is expected to behave in different contexts.

When tech journalist Paul Miller returned to the internet after a year off, he was surprised to find how stressful it was to multi-task across services. ‘I had, like, three tabs open and I just didn’t know what was going on’, Miller complains. This is a familiar experience for users of social media, who struggle to keep up with the flow of information on multiple channels.

The solution is to find your tribe. Sharing across multiple channels is easier when we share with our tribes in mind. A thriving tribe gives back more than we contribute to it. Tribes are a living reservoir of cognitive capital and an infinite human resource.

Social media as gift culture: sharing circles and tribes

This is the second post in a series on social media gift cultures. I am interested in how indigenous gift cultures can help us understand the psychological and motivational dynamics of online social sharing. The first post in the series, Social media as gift culture: the reputation game, used the Potlatch ceremony of native North Americans to reflect on the enticements and rewards of sharing online. Social sharing, I argued, involves a reputation game – a ‘virtuous competition’ premised on the free exchange of gifts. As in the Potlatch, social media prosumers seek to create value for their followers through ‘gifts’ in the form of posts, tweets, pins, shares, comments, vouches, etc. The more value they create, the more reputation they earn and the more support they stand to gain from their communities.

In sharing content online, we are playing a reputation game. The object of the game is not to beat other players but to challenge them to greater expressions of generosity. It is a battle of abundant spirits that contributes to the common good.

This post shifts geographical focus from North America to the Western Pacific. I want to look at the Kula ring of the Kiriwina Islands to reflect on the nature and origins of social media tribes. Your tribes are comprised of people with whom you commonly chat and share online. Sometimes they are based in offline friendships, but not always. Shared values and interests are ultimately all that are required to hold a tribe together. If you are wondering who among your followers count as members of your tribe, make a list of the people who commonly like, favourite, share or RT the things you put online. Make another list of the people whose content you like, favourite, share and RT. Look for names that appear on both lists. These are the members of your tribe.

Be human: Heidegger and online authenticity

This is the second post in a series on online authenticity. The first post, Beyond ‘brand you’: reflections on social authenticity, outlines a challenge for anyone who seeks to ‘brand’ themselves on social media. It is easy to fall into the trap of defining oneself through shares and retweets. This sets up a shiny wall of themes and memes surrounding your brand, but it can make it impossible for friends and followers to access the real you. To define an authentic presence on social media, you need to tap into the unique person that you are offline. An authentic presence requires that you creatively represent the best version of who you are.

What do you have to give to the world? Take the best version of who you are and give it to the crowd. I call this: creative self-affirmation. Creative self-affirmation is authentic self-expression.

US management guru Tom Peters has an uncompromising view of creative self-affirmation. The key to self-branding online, Peters claims, is to become ‘extraordinarily/noticeably good at something of use/significance’ in the real world and brand that. This is easy enough for a management guru to do – but what about the rest of us? This post dips into the philosophy of Martin Heidegger to define a reflective approach to personal authenticity online that is both easier and more natural than the path Peters suggests.

Authenticity shouldn’t be a chore. Being authentic is simply being human.

——————————————

What does it mean to be you – the real you – online? Is it possible or desirable to express your real thoughts and feelings if you are developing a commercial image, or brand? Many people argue that, when it comes to online branding, commercial imperatives trump authenticity every time. The watchword of social media PR is caution: stay on message, avoid equivocal turns of phrase, keep the brand strategy in mind at all times. The upshot is that branded social media content often lacks a human voice. Like manikins in a store front window, branded content strikes a pose that reminds us of authenticity, but is incapable of offering up the real thing.

What about self-branding online? If cultivating a personal brand is subject to same the market imperatives as corporate PR, we should expect social media to be full of plastic people robotically spouting on point messaging. Some commentators argue that this is the way that things are headed. Geoff Livingstone, for instance, argues that ‘[t]he commercialization of the social web has reduced most communications to simply corporate or marketing initiatives’. Perhaps genuine authenticity is an outmoded virtue, as quaint as chivalry and just as absurd.

I don’t buy it. Every brand benefits from a human touch, no matter what product it’s selling. My thesis is that the best branded content online speaks of human values and experiences. It speaks of a human world, or set of worlds, and it makes us want to inhabit them.

Beyond ‘brand you’: reflections on social authenticity

When I read this, I laughed. It rings true. I retweeted it because I wanted to put my stamp of approval on the idea. One thing that I love about about Twitter (and other forms of social media) is that you can affirm your own values and intuitions by affirming someone else’s. This is a good thing, but it can also be a bad thing. It enables us to speak in other voices and say things that we agree with but might not have the courage, art, or nous to say for ourselves. It also enables us to speak without thinking too much, which is the bad thing. It is easy to get caught up in the process of RTing and sharing and wind up ‘passing the word along’ and not saying very much.

Tom’s tweet got me thinking about personal authenticity online. It is not easy being authentic on social media. If the philosophers are right, it not easy being authentic anywhere.

The tweet resonated with me for a bunch of reasons. I am currently working into a book some of the material that I’ve posted recently on this blog, namely the posts on Foucault and the ones on social media as gift culture. In the course of this work, I’ve come to see that the perspective on online identity-formation (or ‘creative self-affirmation‘) that I developed in these posts is too cursory and glib. It needs specification, at least. Creative self-affirmation is not spin. It is not the kind of shallow self-branding that Peters (who knows more about branding than most) is aiming to contest. What I call creative self-affirmation is a matter of affirming your unique, personal value. Peters is right: the key to self-branding online is to become ‘extraordinarily/noticeably good at something of use/significance’ in the real world – to become something and brand that. All the online self-affirmation in the world – through tweeting, posting, pinning, +1ing, following, liking, favoriting, and sharing – won’t make you worthy of branding unless you are someone of worth. So be the best version of who you are. We all have our superpowers – what are yours?

Life-changing love: Badiou and the birth of possibility

What is love? Poets and philosophers have struggled with this question from time immemorial. Before talking about their findings, it is worth noting that ‘love’ is an abstract noun which, like most abstract nouns, can be used in a number of ways. As Wittgenstein observed, in most cases, the meaning of a word is its use. I love Nietzsche and I also love a good cherry Danish. I doubt that either of these forms of love is what Wendy James from Transvision Vamp has in mind in the song, ‘I Want Your Love’. You see my point. Let’s start by acknowledging that love is an abstract term that can have different meanings depending on its context.

Love, we might say, comes in many flavours. Ultimately, though, you (and I) are probably not as much interested in the weird and wonderful variants of love as we are with big love – true love – the kind of love that Pierrot and Marianne feel in the shot above (from Godard’s 1965 film, ‘Pierrot le Fou’). Transformational love. Pulse-bursting, sweep-us-off-our-feet, turn-my-life-around love. This is what I have in mind when I ask: ‘What is love?’ Love is not just a feeling. Love is life-changing event. This is the kind of love that French philosopher Alain Badiou takes as a given.

In The Meaning of Sarkozy (2010) and his ground-breaking dialogue, In Praise of Love (2012), Badiou claims that ‘love needs reinventing’. We need to reinvent love as an event. Badiou argues that love is an existential event in which two (or more) people discover a different perspective on life and the world. Lovers, Badiou claims, see the world ‘from the point of view of two rather than one’. At first glance, this thesis appears to be a gloss on Aristotle’s take on love as ‘two bodies with one soul’. On further investigation, however, Badiou’s theory reveals itself to be much more interesting than Aristotle’s rather trite conception. It explains, for a start, why love, when it happens, is a life-changing, and often inconvenient, event. It also lends itself to extrapolation in areas of life beyond the realms of romance. Quality collaborations are infused with an element of love, as Badiou understands it. It should come as no surprise that Badiou is a committed political philosopher in addition to an incurable romantic.

Nietzsche’s demon: the eternal return

Arc De Triomphe @ FineArtAmerica

Alexis was in love with life. Fresh out of art school in Fremantle, Australia, she’d picked up a scholarship to study photography under a famous Parisian photographer. Her mother had urged caution but Alexis persisted – and thank goodness! The course – and Paris itself – was everything that she’d dreamed. Her French sponsor found her an apartment in the Latin Quarter, just a stone’s throw from the Place Saint-Michel. Alexis would stroll along the Seine in the evening, up the Champs Elysées to take pictures of the Arc de Triomphe in the flurry of lights.

After two months documenting daily life on the streets of Paris, she had enough material for an exhibition. Alexis felt like she was at the heart of life. Things could go anywhere from here.

One night Alexis was speaking to a friend in Australia. They were reminiscing about their student days, which her friend dearly missed.

‘Do you remember Nietzsche’s idea of the eternal return?’ the friend asked. ‘If I had to choose one time of my life to live out again and again forever, it would be art school’.

Alexis, for her part, was ambivalent about the ‘good old days’. She realized then that if there were a time in her life that she would have again and again, it would be her time in Paris, not Fremantle. The more that she reflected on this, the more her life seemed to come into focus. Looking out the window at the bustling streets, Alexis imagined Nietzsche’s demon coming into her room and making her the offer of Eternal Return. Alexis could hear herself reply, like Nietzsche:

‘Yes. You are a god and I have never heard anything more divine’.

———————————-

This post is excerpted from Chapter 3 of Life Changing: A Philosophical Guide

The rise of social reputation systems

I’m speaking at the In the Room Conference on December 12, 2012, on social media and online reputation systems. Social media is driving a ‘gift shift’ through the cultural fabric of our societies. Social reputation systems are one expression of the shift. They have immense disruptive potential.

If you are new to reputation systems, here are some notes on a piece in Wired by Rachel Botsman, who is writing a book on the topic. You might also read this post for the In the Room blog.

Examples of reputation systems:

TrustCloud
ConnectMe
Legit
Scaffold
MiiCard
Briiefly

What do reputation systems measure?

1. Identity — is this person a real person? Are they are who they say they are?
2. Character – consistency of behaviour (for ex. reliability and helpfulness) over time
3. Trustworthiness — essential for the P2P economy

The neurological basis of ‘reputation capital’:

Botsman writes: ‘Norihiro Sadato, a researcher at the National Institute for Physiological Sciences in Aichi, Japan, along with a team of colleagues, wanted to determine whether we think about reputation and money in the same way, by mapping the neural response to different rewards.

Sadato devised an experiment: participants were told they were playing a simple gambling game, in which one of three cards would result in a cash payout. Using functional magnetic resonance imaging, the researchers monitored brain activity triggered when the subjects received a monetary reward. When the subjects returned on the second day, they were each shown a picture of their face, with a one-word descriptor underneath that a panel of strangers had supposedly written about them. Some of the descriptions were positive, such as “trustworthy”, others neutral, such as “patient”, and others negative. When participants heard they had a positive reputation, a part of the brain, the striatum, lit up.

The same part would also light up if they had won money. As Sadato puts it: “The implication of our study is that different types of reward are coded by the same currency system.” In other words, our brains neurologically compute personal reputation to be as valuable as money’.

What does it feel like to seriously confront death?

I answered a question on Quora: ‘What does it feel like to seriously consider the prospect of your own death?’ As you’ll know if you’ve read Life Changing, I believe that confronting death is the best way to get in touch with who you are and what you really think is important in life. Answering this question enabled me to go deep into some intimate territory. Thanks to Seb Paquet for inviting me to take the plunge.

———————————————–

It’s the people who haven’t done what they came to do in life who are the most scared of death.

As an atheist, I don’t see any reason to suppose that there is an ultimate meaning to life. Human beings are a cosmic accident (an accident that was inevitable in the scope of eternity, though this doesn’t make our existence any less random or arbitrary). Conceding that there is no ultimate meaning to life doesn’t stop us from wanting to know the meaning of our own life, however. As Albert Camus says, human being are remarkable for the fact that they can acknowledge the meaninglessness of existence and affirm life regardless.

This attitude of existential revolt defines the human condition. It’s a bleak teaching, but having reflected on it for 20 years, I’m ready to say that Camus was right.

Swarm Wall Street: why an anti-political movement is the most important political force on the planet

This was originally posted on the Coalition blog on 10 October, 2011. It is reposted here for the benefit of students in Philosophy and Social Media.

————————————-

Why are people occupying Wall Street? The US political elite and mainstream media don’t know what to make of it. ‘Anti-capitalist and unAmerican’, says Republican presidential candidate Herman Cain, echoing the sentiments of the conservative left and political right. The mainstream commentariat, when it dares to peer closer, paints an unflattering picture of disaffected, disorganized youth, milling about Liberty Square without a shower or a set of policy demands to level at the administration.

Meanwhile the occupation grows day by day.

If camp in Manhattan makes the doyens of the status quo feel nervous, the explosion of Occupy Together events across the US last weekend will have sent anxiety levels through the roof. There were ‘Occupy’ camps in 70 cities across the nation last weekend. More events are planned for the coming days and weeks in the US and other countries.

Political leaders must be wondering what is going on. (‘Who are these kids? Would they vote for me?’) To be fair, it is difficult to say exactly what the the protesters want. They have no single message or identity. They represent, they say, the 99% who are excluded by the standing political and economic system. They say that the top 1% of the US population owns 40% of the wealth. The way the movement has accelerated seems to follow the pattern set in Egypt and elsewhere in the Arab world earlier this year: a contingent of dissidents occupy public space; footage of their mistreatment by police is spread via Facebook and Twitter; this consolidates the sense of injustice and inequality that inspired their actions in the first place.

Last week, the movement crossed a threshold. A localized set of swarm events evolved into a distributed swarm network.

Foucault and social media: the call of the crowd

This is the final instalment in a three-part series on social media and ‘subjectivation’ (Michel Foucault’s term for the self-construction of identity). Part one discusses how the open commons ideal of social media creates a ‘virtual Panopticon’ effect that impacts on the psychology of users. I argue that the awareness of being watched and implicitly judged by the material we post online (including likes, shares, and comments) leads us to unconsciously aspire to please and/or impress a certain crowd, and to select content accordingly.

Part two deepens the analysis by reflecting on author Peggy Orenstein’s experience of Twitter. Orenstein’s awareness of the crowd spurred her to work even harder to craft a positive identity. This reflects a common response on the part of social media prosumers. Users who are able to channel and utilize the anxiety produced by the virtual Panopticon seize on the positive aspects of their identity and amplify them to the nth degree. This is what I call ‘creative self-affirmation’.

————————————

Forget Farmville and World of Warcraft. Creative self-affirmation is the most popular game online. We play this game whenever we select material to share with friends or craft messages to frame our posts. The name of the game is to present oneself, via one’s tweets, posts, likes, comments, and shares, in the light in which one aspires to be viewed. This essentially amounts to affirming the things that one loves in such a way that the love one brings to the world is reflected in one’s online activity. The rules of the game are simple: [1] share only what you love or what resonates with you; [2] pay attention to the feedback you receive from the crowd and modify your posts accordingly; [3] don’t stray too far from the truth. Be creative but don’t be phoney.

This last point is crucial. It is easy to fabricate an identity online. We do this when we create avatars on SecondLife or player characters in World of Warcraft. We create fictional personas drawn from our dreams and imaginings – personas that may have little or no connection with our real world self. Creative self-affirmation is different. Instead of fabricating an identity, it involves creatively affirming key aspects of your person – those aspects that you consider valuable, virtuous and beautiful – while editing out your weaknesses and deficiencies.

Creative self-affirmation is an artistic activity, it is true. But like all great art, it has as much to do with truth as with fiction. It starts with your sense of who you really are. If your posts, tweets, comments, shares, and likes do not reflect who you really are (or who you believe yourself to be, at least), you are playing the game incorrectly. The point is to affirm your singular potential. You need to seize on your inner awesome and put it before the crowd.